Striking model and TikTok star Claudya Moreira is garnering attention for more than her good looks, nowadays. She also happens to be a designer with a serious knack for fashion styling.
This 34-year-old is based out of Lisbon, Portugal, and is keeping everyone’s mood lifted during the pandemic by posting over 50 ways to wear and style your scarves. It truly is about the little things in life.
Moreira’s style hacks are more impressive than most — she can turn a scarf into a handbag, skirt, and cape, beyond the basic wrap top. She’s even threaded one through button holes on her vest, fashioning a makeshift belt. Due to the popularity of her videos, the model started her own scarf brand called Zafia.
And where does this steadfast passion for scarves come from? In Cape Verde island, where she grew up, the elder women of the community would wear a scarf tied around their heads, so that the community knew to treat them with extreme respect and regard. Scarves have always popped up in Moreira’s life, so she decided to pay homage in this way.
I mean, of course she went viral — who else knows how to go from silk scarf to asymmetrical crop top with long sleeves? For those of us looking to save money on clothes and be more minimalist, this TikToker is a breath of fresh air.
Ok, so obviously we’re never dropping excessive money on a purse again because with a scarf and a simple chain, she just DIY’d something that looks better than Hermes.
This winter hack turns a scarf into a scarf and beanie combo, transforming Claudya into an adorable winter bunny — especially after she puts that jacket on. Never suffer from a cold forehead again.
While she started out trying to put together outfits, she found herself looking for something more exciting. So in April, she decided to post a scarf video. Safe to say, people were soon obsessed. In terms of her own style, she’s a huge fan of 1980s and 1990s vintage, with a modern twist. She cites Princess Di as a major inspo, which makes total sense (and which we obviously agree with).
We love her hacks that turn scarves into kimonos, wraps, and silk cardigans. The final look is quite expensive, without you needing to drop your cash on extra pieces for your wardrobe. It makes your outfit look perfectly styled no matter what — just learn those knots!
From these Tik Tok videos, she managed to launch her own business. After doing a few months of scarf videos, she started doing research on being a self-made entrepreneur, and even studied a project management course online.
The way she comes up with these ideas is simple. She practices new ways to tie knots in front of the mirror, and she always tries to create relatable styles that are both sophisticated and modest. It’s inspiring that this beauty actually tries to be relatable, rather than selling us some fantasy on social media.
Her goal in creating Zafia (and these videos) was to create something powerful that symbolized equality — for people of any gender, body type, or race. It’s a way to bring out your personality in all its uniqueness. Ultimately, it’s a way of loving your differentness, and we love that meaning behind it.